The competition for the attention of consumers heightens as new businesses emerge each day. Remaining on top of the most recent SEO trends will enable business owners to satisfy specific requirements that are used by search engines to rank websites. Below are some of the latest SEO trends for 2020 that Jason Boyd from Evolve Digital Agency sees as vital to know:
• Continue Evolution of Artificial intelligence
Artificial intelligence (AI) has become a ground-breaking force in the evolution of SEO over the last five years. For example, RankBrain was introduced in 2015 and it is basically the machine-based search algorithm which assists Google in providing users with more relevant results. Although its fifth birthday is approaching, we are only seeing glimpses of how AI will take over SEO in the years to come.
The introduction of BERT (Bidirectional Transformers for Language Understanding) is the latest phase in the progression of artificial learning. BERT is essentially a neural user-focused, network-based technique from Google that is designed for natural language processing. It is vital as it addresses the very fundamentals of how individuals search. BERT provides Google with a deeper comprehension of how language is used and assists it in understanding the framework of individual words within searches.
• Voice Search is Going Nowhere
It is difficult to visualize in 2020; however, when voice search was launched in 2012 many individuals assumed it would be yet another project that would be relegated to the ever-expanding Google graveyard. Today, so much more is known about the technology and because of schema.org, it is highly likely that it will go on into the future. The adoption rate is slower than predicted; however, it has leaked into the lives of users, so voice search must not be completely ignored.
Currently, smart speakers are numbering 120 million in the United States alone. As such, webmasters should be investing time into investigating locations in which schema can be placed on their sites so they can take full advantage of the 35.6 million demand for voice search that takes place each month.
• High-Quality Optimized Content
Everything in SEO is impacted by content – from the structure of the website and internal linking strategies to the kinds of links that are built. To achieve success in 2020, content must be well-written, valuable and relevant.
This is an indication that SEOs must learn the art of writing well or hire individuals who know how to write. Google has not perfected its editorial discretion; therefore, content that should not rank will be featured. However, the day is fast approaching when the best content will become triumphant.
As such, the goal should be to have the best content on the Internet for your keywords or at least an essential subset of your topic. In doing this, you will be Google-proofing your business for the future.
• User Experience (UX) and Technical SEO
UX is the biggest trend that smart SEO professionals are focusing on in 2020 in order to achieve greater success. This incorporates the general experience from the initial interaction in the search engine results page (SERPs) to the general landing page experience. It should also take into consideration the experience after the user leaves the site. To take full advantage of this, SEO professionals must think along the lines of drip campaigns, remarketing and personalization for users who return to the site. Consider the ways in which you can assist your users in having the best possible experience, while deeply thinking about the type of value that can be provided for them white they visit and scroll through the website.
Right when you believe you have full understanding of SEO, updates to the algorithm happen. Nowadays, SEO is becoming more and more of an all-inclusive process that calls for both online and offline marketing approaches to achieve success. Make investment in SEO as a long-term approach for lead generation and remain on top of the most recent SEO trends to avoid being left behind.